Why does every announcement come with a billboard

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Yesterday's announcement from Towes, the I have a plan, Safety Minister featured the old Vic with a aqua blue banner professing to protect us.






Today's announcement from Nicolson, the I am ignoring the fact that youth crime is declining, Justice Minister comes with a similar billboard and similar oxymoronic messaging.






Well if it's good enough for these ideologues, it's good enough for me.




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