Shaw's Global Toronto ran a MacDonald's ad as a news story tonight. Watch the video here.
Global merged a story about, newly, published, research (with no MacDonalds references), by Dr. Marc-David Seidel, a professor at UBC’s Sauder School of Business with onsite interviews, with nice, white, Canadian, teenagers flipping burgers inside MacDonalds.
MacDonalds Canada has taken a major hit to its reputation, after revelations that they have been taking advantage of the Harper's government expanded Temporary Foreign Worker program.
After being caught replacing Canadian workers with lower cost foreign workers, their CEO, John Betts, made matters worse by sarcastically making light of the issue, in a recorded message to his franchisees.
And unfortunately when the big guys, especially the arrogant ones, screw up and light is shone upon their corporation's greed and their own arrogance, we all have to suffer through their ridiculous attempts to restore order. But don't worry Betts, Canadians will keep eating your cardboard imitation of meat. It is your American overlords, that you need to worry about, not for hiring of the indentured employees, but about how you handled the response when you were caught.