Why does every announcement come with a billboard

Yesterday's announcement from Towes, the I have a plan, Safety Minister featured the old Vic with a aqua blue banner professing to protect us.

Today's announcement from Nicolson, the I am ignoring the fact that youth crime is declining, Justice Minister comes with a similar billboard and similar oxymoronic messaging.

Well if it's good enough for these ideologues, it's good enough for me.